Hi, I’m Amanda from WorkWords. Knowing your audience is the first step to making a connection with content – build your brand by making them feel like the most important person in the room.
I like big brands and I cannot lie…
I love to write big brand content and specialise in SEO copywriting that connects, engages and converts. (Proud graduate of The Recipe for SEO Success e-course.)
More than words…
With almost two decades of experience in copywriting, marketing, communications and media, I bring a creative approach with a sharp eye for user experience.
You got it…
I work smart to make the most of your time and money. Getting passionate about your subject matter and your customers is part of how I work. It floats my boat to help with creative, clear content to engage your target market.
Taking care of business…
- SEO website content
- ad campaigns
- tone of voice and branding guidelines
- slogans and taglines
- micro copy
- blogs and social media updates
- brochures and fact sheets
- case studies
- annual and corporate reports
- product descriptions
- award submissions
But first, are you experienced…
I work with big brands, small business, corporates, governments and NFPs. From law to tourism to science, government to IT, public transport to health, telecommunications, finance, education, infrastructure… you get the idea.
I know, I’m a copywriting renaissance woman. (Oh, and I have a BA in Professional Writing and a Masters in Comms and Media Studies on my wall.)
So what’s my weakness? I’m a perfectionist!
Don’t just stand there, bust a move…
Let’s talk if you need a copywriter (with a sense of humour) who works with you in a friendly, collaborative and professional way. I eat deadlines for breakfast (and coffee, lots of coffee).
Keep stalking me on LinkedIn or Facebook…
In case you can’t tell from her profile, Amanda lives and breathes music. She’s been to over 501 gigs and counting.
Amanda’s become part of our team we can rely on for smart, on brand content across our products and services. As a global brand, it’s crucial our content reflects a consistent tone of voice and brand personality – Amanda delivers. And we have fun getting the job done!
Communications Manager, Ricoh Australia
Thanks Amanda for web content that’s straightforward, smart and full of personality. Great to work together to find a brand voice for a product some writers might have been shy of!
Wow, you’re good! Straight after I updated my marketing materials with your words, I started getting bookings for my quit smoking hypnotherapy programs. You really tapped in to a emotional connection. Your headlines are hypnotic and they convert!
Amanda’s writing smarts helped me secure a new artistic exhibition to showcase my work focused on mental health. She rolls out the red carpet for every client, so you get the best storytelling whether you’re a big brand or a small business.
Thanks Amanda, look forward to working with you again in the future!
- Brendan C reviewed 2 years ago
Amanda has a unique talent for finding the right words at the right time. Her professional copywriting, editing and proofreading skills are spot on. Because of her extensive background in communications and marketing, she takes a strategic approach to every project and adds value.
She’ll help you understand your audience and deliver copywriter and communication projects that are professional, unique and packed with pizzazz!
Amanda played a key role in copywriting and editing for the relaunch of the Ricoh Australia website. She was a pleasure to work with, an excellent writer and editor, with a solid understanding of the tech sector and how to appeal to a broad range of customers and stakeholders. She was happy to get her hands dirty on any aspects of content, planning, project management and IA as needed. Thanks Amanda!
My first experience working with Amanda was just as I like it, easy and fuss-free. Amanda understood the brief with no drama and swiftly came up with copy that hit the mark.
I’ve since engaged Amanda to write and edit SEO and EDM copy across hospitality, wedding, health and education industries, sometimes under very tight deadlines, and I’m pleased to say that she’s never let me down.
I highly recommend Amanda for high quality, on-brief copy (including SEO copy) and I’ll certainly continue to use her services myself.
I absolutely love it! You got the brief, and you set the tone right. I’m super excited and happy. I think it will work extremely well for our audience.
Thank you so much for setting a great tone for our brand new blog.
Amanda was the writer we needed for our new website. She hit the ground running and delivered SEO friendly web content quickly for our high profile data centres. She liaised with our web designer to deliver great results against tough timeframes. Responsive, professional, creative – all on time and budget. I wouldn’t hesitate to recommend Amanda.
Amanda worked with our team on a range of social media posts and blogs on healthy choices across food, exercise and activities. From food labelling to shortcuts to get active every day, Amanda delivered smart, engaging content that hit the mark for our target audiences. Always on deadline, knows how to decipher a brief and asks questions to make the work better. Thanks Amanda!