Hi, I’m Amanda from WorkWords. Knowing your audience is the first step to making a connection with content – build your brand by making them feel like the most important person in the room.
I like big brands and I cannot lie…
I love to write big brand content and specialise in SEO copywriting that connects, engages and converts. (Proud graduate of The Recipe for SEO Success e-course.)
More than words…
With almost two decades of experience in copywriting, marketing, communications and media, I bring a creative approach with a sharp eye for user experience.
You got it…
I work smart to make the most of your time and money. Getting passionate about your subject matter and your customers is part of how I work. It floats my boat to help with creative, clear content to engage your target market.
Taking care of business…
- SEO website content
- ad campaigns
- tone of voice and branding guidelines
- slogans and taglines
- micro copy
- blogs and social media updates
- brochures and fact sheets
- case studies
- annual and corporate reports
- product descriptions
- award submissions
But first, are you experienced…
I work with big brands, small business, corporates, governments and NFPs. From law to tourism to science, government to IT, public transport to health, telecommunications, finance, education, infrastructure… you get the idea.
I know, I’m a copywriting renaissance woman. (Oh, and I have a BA in Professional Writing and a Masters in Comms and Media Studies on my wall.)
So what’s my weakness? I’m a perfectionist!
Don’t just stand there, bust a move…
Let’s talk if you need a copywriter (with a sense of humour) who works with you in a friendly, collaborative and professional way. I eat deadlines for breakfast (and coffee, lots of coffee).
Keep stalking me on LinkedIn or Facebook…
In case you can’t tell from her profile, Amanda lives and breathes music. She’s been to over 501 gigs and counting.
Thanks Amanda for web content that’s straightforward, smart and full of personality. Great to work together to find a brand voice for a product some writers might have been shy of!
Amanda’s become part of our team we can rely on for smart, on brand content across our products and services. As a global brand, it’s crucial our content reflects a consistent tone of voice and brand personality – Amanda delivers. And we have fun getting the job done!
Communications Manager, Ricoh Australia
Amanda has helped me out with crisis communications consulting on multiple occasions, and her advice is always spot-on. In a crisis when things are going wrong quickly, Amanda provides relevant, concise and timely words and strategies that really make a difference.
If things aren’t going wrong for you, talk to Amanda anyway and I think they’d get even better!
Amanda is a great person to work with, absolutely pleasant and always lovely over the phone.
She understands our needs and she does a lot of research on the blog topics that we provide to her which is fantastic. Everyone loves her work and I would recommend her without hesitation!
Thanks Amanda for helping us deliver brochures in a tone to back up our commitment to personalised service and results. Our chats about audiences and key messages went a long way to focusing on what makes us stand out as debt recovery experts. You simply think of ways to communicate things that we never could! I’d recommend Amanda for her creativity, professionalism and the way she can put herself in the audience’s shoes, every time.
Julie Lamers, General Manager, Kearley Lewis
- QBANK reviewed 5 months ago
Amanda works with QBANK across campaign development, blog content and presentation decks. She is an audience advocate with super skills when it comes to making complex information simple and bringing a spark to campaigns with life with engaging content.
When great copy meets design smarts… boom! Magic happens! Amanda rocked the content in a super professional copy deck, and she knows her SEO inside out. She gets passionate about a topic someone else might think it dry, because she knows her audience and how to solve their problems and engage them. She Her creative content helped provide a direction for site look and feel – it’s a thrill when copy and design work together so well! You rock AV!
I absolutely love it! You got the brief, and you set the tone right. I’m super excited and happy. I think it will work extremely well for our audience.
Thank you so much for setting a great tone for our brand new blog.
- Brendan C reviewed 2 years ago
Amanda has a unique talent for finding the right words at the right time. Her professional copywriting, editing and proofreading skills are spot on. Because of her extensive background in communications and marketing, she takes a strategic approach to every project and adds value.
She’ll help you understand your audience and deliver copywriter and communication projects that are professional, unique and packed with pizzazz!
Amanda played a key role in copywriting and editing for the relaunch of the Ricoh Australia website. She was a pleasure to work with, an excellent writer and editor, with a solid understanding of the tech sector and how to appeal to a broad range of customers and stakeholders. She was happy to get her hands dirty on any aspects of content, planning, project management and IA as needed. Thanks Amanda!